Take 15 seconds to process the question, then 90 seconds to generate the response. The response can be imperfect! You are building from these responses so they can be bullet points. All answers are correct. These questions may apply to your personal creation of a mission/ vision statement; for today’s exercise, focus on responding from your organization’s point of view.
1. What experiences do we want to create for our clients, shareholders, and/ or brand if resources were unlimited?
2. How do we envision our organization growing and evolving in the future?
3. What positive impact do we aim to contribute to the world and our community?
4. Who are we as an organization, and what is our purpose in the industry?
5. What is our future vision, and how do we want to be remembered in our industry?
6. If we achieve all our organizational goals, what emotions will we experience, and how can we cultivate those feelings in our journey?
7. What core values are most important to our organization, and what passions drive our mission?
8. What aspects of our work bring the most joy and fulfillment to our team and stakeholders?
9. How do we define success for our organization, and what does that look like in practice?
10. What qualities do others admire in our organization, and what unique strengths do we want to showcase?
11. What are our organization’s top achievements, and how have they influenced our mission and identity?
Mission -Defines your essence and the mark you want to leave on the world. Inspires you to jump out of bed with passion to live your purpose.
Identify past successes ( refer to the answer in question 11)
Identify core values ( refer to the answers in questions 7,8,10)
Identify what you want to contribute (refer to the answer in question 3)
Identify goals (refer to the answer in questions 1,2 and 9)
Vision -Defines what you love to do, be, give, create, feel or share. There’s no right or wrong, create a vision that inspires you.
Questions 1,2,5,7,8,9 Create 1-2 paragraphs.
Is my vision emotionally charged? Does it compel me to take action?
Is my vision SMART? (Specific and Measurable)